Glossary · Planning
What is Sales velocity?
Sales velocity is the number of units of a product sold per day (or week) over a recent period.
It is the simplest demand measure and the input to days of cover. The window matters: seven days reacts quickly but is noisy, ninety days is stable but slow to notice trends. Seasonal products need a forecast, not a trailing average.
Formula
Sales velocity = units sold ÷ days in the window
Calculate it
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